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Learn about trends in digital marketing, analytics 
and other related topics from our experts

Business Travelers and Their Free Time

Don’t lose your guests out of sight when they take room service or enjoy wellness and find out how to connect your online…
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How to Build Lifetime Customers in Automotive Industry

Measuring offline conversion in automotive industry will give you useful information and data for building lifetime customers.
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How to Make ROPO Your Friend

Are you one of those who will never buy jeans or shoes via web shop? Join to more than 80% of users worldwide…
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Upgrading Loyalty Program by Connecting Offline Conversions

Loyalty programs make your consumers stick, but what makes them tick?
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Offline and Online Conversions Should Be Connected

To be more precise and effective in measuring results of marketing campaigns it is not enough to use online or offline tracking tools,…
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Limits of Online Tracking

Is it possible to overcome challenges of digital advertising and connect your offline customer with his online path?
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